What is this masterclass about?

“Digital Transformation” has become a widely used term and even a buzzword: it means different things to different people. Yet business leaders agree that they have to embrace the possibilities of new technologies to stay ahead of the competition and remain relevant. Digital transformation means continuously adapting in a well-organized way to a constantly changing environment by leveraging technology. So consequently, technology plays a critical role in this story.


However, from a technological point of view, almost anything is possible nowadays. That’s why organizations need to focus on customers’ needs to prioritize and invest their resources to create the most customer and business value.


Digital Transformations can thus bring significant opportunities for organizations, but how to connect the dots between User-Centric Design, Architecture, IT Solutions, and Agile Delivery? Design2Deliver provides the answers needed. It is a unique framework, developed in the field and implemented at multiple successful international companies.

Online and on-site editions

1. INNOCOM Institute
Heiststeenweg 131, Beerzel Belgium or in-company


Format & duration

2 days

Prices (YEAR 2021-2022)

€ 2000 excl. VAT

KMO portefeuille available



To find out more, download our brochure

Key benefits for you

In our Design2Deliver Masterclass, you will learn how you can implement effective digital innovations despite organizational complexity or market uncertainty. We will guide you through the different stages of digital transformation, starting from the design phase all the way to streamlining IT delivery – in the context of a project. IC Institute developed an Agile end-to-end approach using Customer Journeys, which will allow you to experience concrete results in digital transformation. Learn how our Design2Deliver method will help you to realize results in weeks, not months.


We'll focus on solving challenges such as

  • Business & IT alignment.

  • Decision paralysis: how to prioritize IT investments?

  • Dealing with aging technology.

  • Insufficient return from digital initiatives.

What you'll learn

  • How to move efficiently from a digital strategy (and new business models) to concretely defined use-cases that result in a positive customer experience?

  • How to assess internal organizational constraints or technical hurdles? How to consider these constraints as early as possible in the Customer Journey design?

  • Walk-through of architectural aspects of a “Design2Deliver” project; understand expected outcomes. How does solution architecture design work and how to shape the delivery roadmap in iterations?

  • Walk-through of delivery aspects in a “Design2Deliver” project. How to start implementing the delivery roadmap in Agile/Scrum? How to involve end-users as early as possible and how to validate your learning hypothesis?

Target audience

Product Managers, Business Architects, Heads of Change Delivery, Innovation Leads, Enterprise Architects.

Next edition(s)?

- 22 & 23 September 2022,  on site in Beerzel

- 22 & 23 November 2022,  on site in Beerzel

Download the brochure